You do not need a blog to make money online and you also do not need to manage an ecommerce store! Making money on Pinterest carries ZERO startup costs and is relatively easy to understand at the basic level. Because of these two factors, Pinterest is the white knight in terms of building passive income. Follow the below methods to learn how to make money on Pinterest without a blog!
What is Pinterest and How Does it Work?
If you do not know what Pinterest is or you know but are unaware of the benefits, then stay tuned. On the outside, Pinterest looks like just another social media company. Although, there is one crucial distinction between this service and that of Facebook, Instagram, etc. This distinction is that Pinterest is used by users as a search engine. When users are on Facebook or Instagram, it is rare that they are constantly searching in the search box. Instead, they (including myself) scroll through their custom home feed. Pinterest is a search engine because most users are actively using the search box to discover new ideas for recipes, crafts, money making tips, etc. When they search for these ideas, they come across a bevy of pins related to their searched topic.
The power of Pinterest as a search engine is a tool that you must take advantage of. Because users are constantly searching for a variety of topics, there is a high chance your pins will get seen and clicked on. Furthermore, a pin you create from eight months ago can still generate just as much traffic (impressions) as if you had recently posted it. In fact, in can even generate more traffic as you build your profile/business. This is a great differentiation from Facebook. On Facebook, if you make a post, there is typically a 24hr window where that post needs to generate as much traffic as possible before it would vanish into the world of forgotten content. This is not the case with Pinterest.
How to Make Money on Pinterest Without a Blog
The way to make money on Pinterest without a blog is through Affiliate Marketing. If you do not know what this is then please do not be daunted by the idea of it. Affiliate Marketing is made to seem harder than it typically is. When in reality, it is extremely easy to set up and even easier to implement. Now you must be thinking “well this sounds too good to be true”. It is not. And no, I am not one of the bloggers creating fantasy methods on get rich quick schemes.
Making money on Pinterest with affiliate links is all about how much work and research you put into it. It is easy to make 1-3 sales a month with little effort, but that is not enough money to really make a difference. Growing your Pinterest brand and affiliate marketing techniques is where you can diversify and beat your competition.
Although I am a strong advocate for Pinterest affiliate marketing, you can also do this on Instagram. In the article, How to Make Money on Instagram Without a Blog Through Clickbank, I dive more into affiliate marketing and how it can be applied to Instagram.
Steps to Make Money on Pinterest with Affiliate Links:
1. Choose a Pinterest Niche
Choosing a Pinterest niche is the most important step in this process. You want to be sure that the niche your profile promotes is something that many users are searching for. For example, if the niche you choose is underwater basket weaving, then you will receive very little traffic as well as have a hard time finding products or services to promote. Although this is an extreme example, I often see people who pigeonhole themselves into an unsustainable niche.
The below are the most searched categories on Pinterest and is a good starting point when deciding on your niche. You can find these insights under the Analytics – Audience insights with your Pinterest Business profile. I suggest trying to find a niche that you are interested in. You do not have to be crazy about the niche, but some level of interest will make this more fun.
Although just because a category does not have a higher % audience then another, does not mean it is not a better niche. For example, the Traveling category has 33% audience but is often regarded as one of the best niches for Pinterest Affiliate Marketing. This is mainly because of the affiliate programs behind the niche. Travel niche affiliate programs often have a higher payout per sale then most other niches. Although, they typically have a lower rate of sale.
2. Find Affiliate Programs
Affiliate programs are the key to making money on Pinterest without a blog. They are the revenue stream where you get paid, and they are the sources of the affiliate links you will be promoting in your pins. When I first started, I used the Amazon Affiliate Program because it was extremely simple to use and covered a wide array of products. Although, Amazon’s payouts per sale are often less then what you can find with other programs.
Below are some of the best affiliate programs for Pinterest, courtesy of Niall Roche, AuthorityHacker.
Five Different Types of Affiliate Links
When users engage with your pin, they are redirected to the page from your affiliate link. The below product and services are all ways for you to earn money when users complete a sale, engage with the service, etc.
- Link to a product directly
- Link to a course
- Link to a freebie
- Link to a service
- Link to a home page
If you would like to learn more ways to make money online, check out the linked article!
3. Create Pinterest Boards and Pins
Prior to creating a ton of pins with your affiliate links, you must create boards for those pins to go into. You can think of these boards as topics surrounding your niche. For example, if your niche is Home Decor, then possible board names can include Room Decor, Kitchen, Home Accessories, etc. Creating pins for subtopics surrounding your niche allows your audience to easily find pins they would be most interested in.
Finding the right name and description is just as important. You want to use terms that users are searching for the most. This is called keyword research. One way to do this is by going to Pinterest Trends under Analytics. There you can search keywords and compare the traffic against one another. An example of this is below. Choose keyword rich descriptions so Pinterest knows that your pins are relevant to the users search intent. This will increase the likelihood that your pin shows up high in the rankings.
The Importance of Visually Engaging Pins
After you created your boards and pinned 10-15 relevant pins from other people, you can now start creating your own pins. Since we already covered the importance of keyword rich pin descriptions, we can now focus on the actual design of the pin. Your affiliate link pin will go nowhere if users do not notice it. You want to create pins that catch the users’ eye, enough for them to stop and see what it is all about.
Furthermore, pins will need to be easy to read. If your pin has small text or cursive that is tough to read, then it is unlikely that the viewer will click on your pin. Focus on creating pins with bright colors, high quality images and bold clear text. Bright colors like orange and bright red are great ways to catch the viewers eye as they scroll through the endless stream of pins. Canva is a great free service to help you create visually engaging pins.
Marketing Towards a Demographic
Know your audience. As you can see below, females are the majority audience on Pinterest. Age is not as much of a concern because most products you will be promoting can be universal among different ages. Since most of the Pinterest audience is female, try to focus on products and pin descriptions tailored to this demographic. If your niche is skin care, create pins for women’s skin care products as opposed to creating pins about skin care products for men. Of course, you should create some pins tailored towards the male demographic to diversify your profile.
4. Create Multiple Pins for Each Affiliate Offer
Try to create 5 different pins for each affiliate offer. Pinterest does not like duplicate content from creators so repining the same pin a bunch will end up hurting your search rankings. When creating different pins for one affiliate offer, a few ideas to differentiate them is by changing the image, layout, color, headlines, etc. Furthermore, space out when you post these 5 different pins. Post one of them a day for 5 days rather than all at once. Since you are creating 5 pins for each affiliate offer, you will find that you will never run out of stuff to pin which brings us to step 5.
5. Schedule your Pins for Consistent Posting
Consistent pinning is essential for the long-term growth of your Pinterest profile. This shows Pinterest that you are an active user and will show your pins more frequently to viewers. This leads to more impressions, leading to more outbound clicks, leading to more sales. Furthermore, it will keep your followers engaged with consistent new content for them to sift through. Pinterest rewards consistent pinning with higher search rankings. This does not mean repining only, this also means creating at least one new pin of fresh content per day. This constant flow of fresh evergreen content with your affiliate link will greatly increase your chance of that pin turning into a sale.
I hope you learned how to make money on Pinterest without a blog. You are simply creating a pin on Pinterest for money. No need to set up a complex blog, no need to focus on Google SEO, all you need to focus on is growing your Pinterest audience and click throughs to your affiliate links. Thank you for reading!